Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes. Some designers in fact have a reputation which enables them to set fashion trends.
Fashion designers can work in a number of ways. Fashion designers may work full-time for one fashion company, known as ‘in-house designers’ which owns the designs. They may work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer’s label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a ‘name’ as their brand such as Calvin Klein, Gucci, or Chanel are likely to be designed by a team of individual designers under the direction of a designer director.
A fashion collection is something that designers put together each season to show their idea of new trends in both their high end couture range as well as their mass market range. It is considered to have a planned obsolescence usually of one to two seasons. A season is defined as either autumn/winter or spring/summer.
Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile (or muslin), he or she will consult a professional pattern maker who then makes the finished, working version of the pattern out of card. The pattern maker’s job is very precise and painstaking. The fit of the finished garment depends on their accuracy. Finally, a sample garment is made up and tested on a model.
Fashion today is a global industry, and most major countries have a fashion industry. Some countries are major manufacturing centres, notably China, South Korea, Spain, Germany, Brazil, and India. Five countries have established an international reputation in fashion France, Italy, the United Kingdom, the United States of America, and Japan.
