When operating and marketing your roofing business, finding leads can be a major challenge. Luckily, there are multiple ideas you can implement to ensure a steady flow of new clients and leads to expanding your business.
If you focus on the following information over the long-term to generate a positive reputation, you can reach the goal of year-round replacement, repair, and inspection roofing jobs with a constantly ringing phone and full email inbox!
Importance of Digital Marketing for Roofing Companies
Marketing is an intriguing topic for roofing companies since it is not a product or service you need regularly. Therefore, getting your company in front of new clients is tricky since they rarely need what you offer.
Don’t fret, the good news is they need your services, and, in many instances, it is urgent. While using this strategy for some clients is acceptable, it will not help your company grow. Therefore, digital advertising can reach a wider customer base that requires your services.
Roofing companies need digital advertising to help reach the maximum number of potential consumers. Digital marketing is less expensive than traditional methods and provides extensive and measurable data, so you know how different campaigns are performing. From that information, you can then adjust, to improve a campaign, or scrap it altogether, very efficient.
Top 9 Roofing Marketing Ideas
The best options to increase your customer base through new roofing leads in Florida and jobs is to take advantage of the following nine roofing marketing ideas:
- One: Acquire and Display Real Reviews
When you complete a job for a customer, always request that they provide a review on Angie’s List, Google My Business, Yelp, or your social media page. In addition to building consumer confidence, positive reviews will improve your search engine rankings. - Two: Become Customer-Ready Online
Most customers search for services online before deciding. This means they will be reviewing your social media account and website while reading reviews from other sources about your company. Therefore, you must have a website to ensure they can find your information. - Three: Dominate Local Searches
Once you have a website customer-ready then it must follow search engine optimization best practices to ensure your company can be found. Finding the best keywords will give you the best shot at appearing in local searches for roofing services. Make sure to complete your Google Business listing and link it to your website. - Four: Engage in Local Networking
Networking is still an excellent word-of-mouth advertising option. By joining the local Chamber of Commerce and attending local meetups, you can become the authoritative company in town. Focus on property managers and real estate agents who may regularly need your services. - Five: Highlight Your Portfolio
Ensure you are showcasing your portfolio online with real and high-quality photos of your recent work so potential customers can see your quality. The best places to do this are social media, Yelp, Google, and by keeping your website updated. - Six: Offer Free Estimates
Offering free estimates and roof inspections is a great way to start a new business relationship and put your company at the forefront of their current and future roofing considerations. - Seven: Populate Local Profiles
Many customers utilize sites like Yelp to find contractors, so your profile must be complete and engaging. This helps customers find you and improves your search engine ranks when backlinking from your website. - Eight: Request Referrals
Reaching out to your past customers and local network for referrals is a great way to market your company and drum up new business. - Nine: Sponsor Local Events
Have you ever noticed local sponsors advertising at an event? This is an excellent way to advertise in the local community to ensure every attendee knows the name of your company. Sponsorship through advertising helps give back to your local community which potential clients appreciate.