So, you have your school. You have a strategy, a location, and even a staff list. You are an entrepreneur. Finding the first student was challenging, but after you recruited a second and a third, your business soon started to take off. You’re operating, progressing, and generating income. That was the challenging part, and you succeeded! It’s time to expand and grow to reach a higher level.
If you want to quickly increase the number of students applying to your school or institution, this is your ideal education marketing plan. It matters if you are a university or a private high school. Here are the most effective marketing techniques to boost your enrolment.
Email Marketing
Email marketing is straightforward to start. All you need is a list of email addresses for your personnel, current students, subscribers to your material, etc. You might email a newsletter introducing your new programs to reach your target audience.
Email marketing has the opportunity to engage prospects on a more personal level. Sending out information on the most recent news, new programs, announcements, and welcome emails to new entries are a few highly productive strategies you may utilize.
Paid Social Media Ads
Social media ads are an essential component of education marketing trends. Nearly everyone in today’s digital world has a mobile device and a social media account. Your social media presence lets you keep in touch with your target audience.
Do your study and analysis to identify the platform where most of your audience is present rather than focusing on all of them simultaneously. Then, run ads on that platform. You’ll save time and money on advertising.
Ad campaigns on social media may be highly targeted, which is their main benefit over traditional marketing. Today, almost all social media platforms—from Facebook and Instagram to LinkedIn and YouTube—offer a strong targeting option.
You must write well-organized ad copy and attractive Ad graphics to capture the audience’s attention and encourage conversion to raise your enrollment rate .
Increase Organic Traffic Through SEO
Nowadays, having a website alone is insufficient. You won’t get any visits if people can’t locate it when they search. You must raise your website’s search engine ranks to guarantee a steady internet traffic flow. According to several studies, more than 90% of people looking for information online utilize search engines.
Design Mobile-Friendly Websites
It’s common for prospective students to visit a university’s main webpage when they first start their online search for a college or university. Websites should function smoothly on desktop and mobile platforms and provide an excellent user experience. It’s essential to offer a mobile-friendly experience so that users can access your information at home and on the road. It is especially crucial for Generation Z, the target audience for most schools and universities.
Many institutions are doing just that with a website that looks great on mobile devices, desktop computers, and laptops.
The majority of search engines take into account page speed when calculating a website’s page rank. Google and other search engines work hard to provide the most accurate results. They know users won’t visit websites that load slowly or give a bad user experience (UX). Your website’s performance will suffer if it takes too long to load.
The Bottom Line
Since the pandemic, educational institutions have suffered a lot. With enrolment marketing, they can now draw target audiences towards them. Since digital marketing is expanding, educational institutes are also benefitting from it. Therefore, if you also want to promote your educational institute in the digital world, contact Edufficient.