The company is noted for its use of «brand representatives» (previously called «models») for store customer service. The models were required to buy and wear A&F clothing, but following a company settlement with California state labor regulators may now wear any no-logo clothing as long as it corresponds with the season and style of the brand. The California settlement also provided $2.2 million to reimburse former employees for their forced purchases of company-branded clothing. An «Impact Team» was created in 2004 to control merchandise within each store and maintain company standards. Bigger and higher volume stores have a «Full Time Stock» who trains Impact associates, processes shipment, maintains stock room standards, and can act as a manager if the store is short on management staffing. The store manager and assistant managers are responsible for forms, lighting, photo marketing, fragrance presentations and to ensure models comply with the «look policy».
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