Businesses spend a tremendous amount of time, energy, and money attracting customers. Customer retention becomes a critical issue for companies as the cost of obtaining a customer rises. In some industries, such as the telecommunications industry, customers have a habit of churning, or frequent moving from one carrier to another, signing up to receive bonuses […]

One of the best-known applications of data mining is the traditional market basket analysis, in which relationships between products are examined. Companies, especially in the retail segment, are intensely concerned with learning which products sell together. This allows businesses to promote and cross-sell products. Companies seek to identify relationships between products that may not appear […]