{"id":208,"date":"2023-06-10T05:22:08","date_gmt":"2023-06-10T10:22:08","guid":{"rendered":"http:\/\/blog.espol.edu.ec\/sistinfo\/?p=208"},"modified":"2026-04-01T02:31:37","modified_gmt":"2026-04-01T07:31:37","slug":"caso-fidelizacion-transacciones","status":"publish","type":"post","link":"https:\/\/blog.espol.edu.ec\/sistinfo\/caso-fidelizacion-transacciones\/","title":{"rendered":"S05 Caso: Fidelizaci\u00f3n y transacciones"},"content":{"rendered":"\n<p>Se ampl\u00eda el caso presentado en la semana anterior con estrategias de Fidelizaci\u00f3n por suscripci\u00f3n. Considere ahora incluir el registro de incremento y uso de puntos ganados.<\/p>\n\n\n\n<p>Parte te\u00f3rica:<\/p>\n\n\n\n<p>1. Descripci\u00f3n conceptual del caso usando los conceptos descritos en la parte te\u00f3rica. Determine los participantes, un proceso, algunas restricciones de los participantes en el proceso.<\/p>\n\n\n\n<p>2. Considere la diferencia entre la aplicaci\u00f3n Bivi y la estrategia aplicada por Costco en la suscripci\u00f3n de clientes.<\/p>\n\n\n\n<p>3. Plantee las diferencias de usar un sistema de informaci\u00f3n en cada caso.<\/p>\n\n\n\n<p>4. Identifique las fuerzas competitivas de Porter para el nuevo caso.<\/p>\n\n\n\n<p><strong>Referencias<\/strong>:<\/p>\n\n\n\n<p>[1] El Supermercado m\u00e1s Exclusivo (y Barato) del Mundo l Caso Costco. EmprendeAprendiendo. 19-12-2021<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"El Supermercado m\u00e1s Exclusivo (y Barato) del Mundo l Caso Costco\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rbyq5xVMLNM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>[2] \u00bfPor qu\u00e9 Starbucks Amenaza a los Bancos Tradicionales? 27-02-2022. Emprende aprendiendo. Intervalo 2:51 a 6:19.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00bfPor qu\u00e9 Starbucks Amenaza a los Bancos Tradicionales?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WHKWFu_gEI0?start=170&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"style-scope ytd-watch-metadata\">La verdadera raz\u00f3n del fracaso de Starbucks. 26 marzo 2025. The Infographics Show - Spanish<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La verdadera raz\u00f3n del fracaso de Starbucks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMBwH9E-JT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se ampl\u00eda el caso presentado en la semana anterior con estrategias de Fidelizaci\u00f3n por suscripci\u00f3n. Considere ahora incluir el registro de incremento y uso de puntos ganados. Parte te\u00f3rica: 1. Descripci\u00f3n conceptual del caso usando los conceptos descritos en la parte te\u00f3rica. Determine los participantes, un proceso, algunas restricciones de los participantes en el proceso. [&hellip;]<\/p>\n","protected":false},"author":8043,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10242],"tags":[],"class_list":["post-208","post","type-post","status-publish","format-standard","hentry","category-casos"],"_links":{"self":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/users\/8043"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/comments?post=208"}],"version-history":[{"count":4,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/208\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/208\/revisions\/626"}],"wp:attachment":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/categories?post=208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/tags?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}