{"id":223,"date":"2023-06-16T09:26:48","date_gmt":"2023-06-16T14:26:48","guid":{"rendered":"http:\/\/blog.espol.edu.ec\/sistinfo\/?p=223"},"modified":"2026-04-01T02:31:46","modified_gmt":"2026-04-01T07:31:46","slug":"caso-millas-viajero","status":"publish","type":"post","link":"https:\/\/blog.espol.edu.ec\/sistinfo\/caso-millas-viajero\/","title":{"rendered":"S06 Caso: Gesti\u00f3n de Millas de viajero"},"content":{"rendered":"\n<figure class=\"wp-block-image alignright\"><a href=\"http:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/06\/CasoMillasViajero01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"http:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/06\/CasoMillasViajero01-300x169.png\" alt=\"Caso Millas Viajero 01\" class=\"wp-image-509\" srcset=\"https:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/06\/CasoMillasViajero01-300x169.png 300w, https:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/06\/CasoMillasViajero01.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p>Un modelo de Fidelizaci\u00f3n de clientes gestiona premios o compensaci\u00f3n por cliente frecuente el concepto de millas de pasajes a\u00e9reos. <\/p>\n\n\n\n<p>En el caso presentado se administra como un negocio separado de la actividad principal de transporte a\u00e9reo..<\/p>\n\n\n\n<p>El caso se enfoca en la gesti\u00f3n de millas de viajero, junto a otras empresas de la cadena de negocio de viajes por turismo o negocio como: rentas de autos, hospedaje, y los consumos sobre tarjetas de cr\u00e9dito.<\/p>\n\n\n\n<p>Parte te\u00f3rica:<\/p>\n\n\n\n<p>1. Descripci\u00f3n conceptual del caso , determine los participantes, un proceso, algunas restricciones de los participantes en el proceso.<\/p>\n\n\n\n<p>2. Considere usar el modelo de Fuerzas competitivas de Porter&nbsp; para identificar las competencias y retos al modelo comercial.<\/p>\n\n\n\n<p>3. Identifique las partes que intervienen directamente en el modelo de&nbsp; Cadena de Valor. Justifique describa la creaci\u00f3n de valor en el caso.<\/p>\n\n\n\n<p>4. Plantee realizar una base de datos que permita procesar los datos del modelo de negocio.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>Referencias<\/strong><\/p>\n\n\n\n<p>- How Airlines Quietly Became Banks. Wendover Productions, 14 dic 2021<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Airlines Quietly Became Banks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ggUduBmvQ_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>- Programa de millas - Pacificard. Revisado Mayo 2023.<br>https:\/\/www.bancodelpacifico.com\/pacificard\/Servicios\/millas-pacifico<\/p>\n\n\n\n<p>- Amex Membership Rewards. Revisado Mayo 2023.<br>https:\/\/www.membershiprewards.com.ec\/<\/p>\n\n\n\n<p>-&nbsp; Who Actually Pays For Credit Card Rewards?. CNBC, 23 may 2023.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Who Actually Pays For Credit Card Rewards?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bkYx9R2k5pk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Why Airlines Can\u2019t Survive Without Loyalty Programs | WSJ Case Study. 14 Nov 2024.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Airlines Can\u2019t Survive Without Loyalty Programs | WSJ Case Study\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mTTW8RDJUEE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Un modelo de Fidelizaci\u00f3n de clientes gestiona premios o compensaci\u00f3n por cliente frecuente el concepto de millas de pasajes a\u00e9reos. En el caso presentado se administra como un negocio separado de la actividad principal de transporte a\u00e9reo.. El caso se enfoca en la gesti\u00f3n de millas de viajero, junto a otras empresas de la cadena [&hellip;]<\/p>\n","protected":false},"author":8043,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10242],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-casos"],"_links":{"self":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/users\/8043"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":9,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":627,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/223\/revisions\/627"}],"wp:attachment":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}