{"id":249,"date":"2023-07-10T08:56:43","date_gmt":"2023-07-10T13:56:43","guid":{"rendered":"http:\/\/blog.espol.edu.ec\/sistinfo\/?p=249"},"modified":"2026-04-01T02:32:17","modified_gmt":"2026-04-01T07:32:17","slug":"caso-estrategias-supermercados-ecommerce","status":"publish","type":"post","link":"https:\/\/blog.espol.edu.ec\/sistinfo\/caso-estrategias-supermercados-ecommerce\/","title":{"rendered":"S09 Caso: Estrategias de supermercados para e-commerce"},"content":{"rendered":"\n<figure class=\"wp-block-image alignright\"><a href=\"http:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/07\/TallerS09_wallmartLocationsUS.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"http:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/07\/TallerS09_wallmartLocationsUS-300x295.png\" alt=\"cobertura de supermercados\" class=\"wp-image-386\" srcset=\"https:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/07\/TallerS09_wallmartLocationsUS-300x295.png 300w, https:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/07\/TallerS09_wallmartLocationsUS-768x756.png 768w, https:\/\/blog.espol.edu.ec\/sistinfo\/files\/2023\/07\/TallerS09_wallmartLocationsUS.png 906w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p>Para el a\u00f1o 2021 se report\u00f3 que Walmart tiene un crecimiento en comercio electr\u00f3nico cinco veces mas que Amazon [2], de mantenerse la situaci\u00f3n pronto captar\u00eda la mayor parte del mercado en los siguientes cuatro a\u00f1os. <\/p>\n\n\n\n<p>Seg\u00fan lo presentado por una investigaci\u00f3n de mercado [2], el principal motivo por el que los consumidores compran en Walmart es el precio, seguido por la familiaridad con sus productos y la proximidad a las tiendas para retirar o devolver productos.<\/p>\n\n\n\n<p>Los m\u00e1s de 5000 locales en USA son la principal fortaleza de Walmart, comparados con los 600 de su principal competidor en comercio electr\u00f3nico. Los locales disponen de personal para ofrecer servicio al cliente y permiten mantener el inventario de productos descentralizado y mas cercanos a los clientes. El 95% de los clientes hacen compras en Walmart y el 90% viven dentro de un radio de 10 millas (16.0934 Km) de una de las tiendas [1, 2].<\/p>\n\n\n\n<p><strong>Referencias<\/strong>: [1]How Walmart Is Betting Big On Stores To Catch Amazon In E-commerce. CNBC 1 junio 2022. https:\/\/youtu.be\/vAL2YtZRiIY<\/p>\n\n\n\n<p>[2] Walmart Is Gaining On Amazon In E-Commerce. Forbes.com 20-Octubre-2021. https:\/\/www.forbes.com\/sites\/richardkestenbaum\/2021\/10\/20\/walmart-is-gaining-on-amazon-in-e-commerce\/?sh=50a610b8653c<\/p>\n\n\n\n<p>[3] Walmart e-commerce. Revisado Junio 2023. https:\/\/corporate.walmart.com\/newsroom\/topics\/ecommerce<\/p>\n\n\n\n<p>[4] 6 Reasons Walmart\u2019s eCommerce Strategy is Winning. Indigo Digital. 23-Marzo-2023. https:\/\/www.indigo9digital.com\/blog\/4-secrets-to-walmarts-ecommerce-sucess<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Walmart Is Betting Big On Stores To Catch Amazon In E-commerce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vAL2YtZRiIY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Para el a\u00f1o 2021 se report\u00f3 que Walmart tiene un crecimiento en comercio electr\u00f3nico cinco veces mas que Amazon [2], de mantenerse la situaci\u00f3n pronto captar\u00eda la mayor parte del mercado en los siguientes cuatro a\u00f1os. Seg\u00fan lo presentado por una investigaci\u00f3n de mercado [2], el principal motivo por el que los consumidores compran en [&hellip;]<\/p>\n","protected":false},"author":8043,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10242],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-casos"],"_links":{"self":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/users\/8043"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":6,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/posts\/249\/revisions\/629"}],"wp:attachment":[{"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.espol.edu.ec\/sistinfo\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}