Paula Scher, born October 6, 1948 in Washington, DC., is an American graphic designer, illustrator, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991.

Scher creates images that speaks to an audience with emotional impact and appeal and the images she has created have become visually identical with the culture of New York City. She has developed brand and identity systems, promotional materials, packaging, environmental graphics, and publication designs for a range of clients.

She is the 16th recipient of the School of Visual Art’s Masters Series Award and an exhibition of Scher’s work can be seen at the Visual Arts Museum & School of Visual Arts, which ties in with her book, Make it Bigger